Welcome to the United Nations

United Nations Global Advocates

                                                                    Giles Duley                                                                             Daniel Craig


What is a Global Advocate?

The United Nations has a tradition of enlisting the volunteer services of prominent individuals from the worlds of art, sport, literature, entertainment and industry to highlight the aims, objectives and priorities of the Organization, to convey messages about its activities and to extend its public outreach.  

What does a Global Advocate do?

The role of Messengers of Peace, Goodwill Ambassadors, Champions and Advocates is to engage in public advocacy and in fundraising where authorized and in accordance with the applicable regulations, rules, policies and procedures of the designating UN entity. They are encouraged to participate in United Nations events and to visit United Nations operations in offices and missions around the world. Every Messenger of Peace, Goodwill Ambassador, Champion and Advocate is expected to participate in a minimum number of activities or events every year. In the case of a Messenger of Peace or Goodwill Ambassador, a minimum of three activities is expected, while participation in at least two activities annually is expected from a Champion or Advocate.

When did the United Nations begin this programme?

The programme was established in 1997 and successive Secretaries-General have appointed celebrated personalities to lend their names, reputations and energy to press for a more peaceful world.